The New York International Auto Show (NYIAS) is freshly nigh on the area and so is the IAG Research Awards. The awarding natural object gives differentiation to car manufacturers that have created an ad campaign that effectively reaches their point of reference viewers.

The winners in the cardinal categories will be proclaimed at the opening pinch breakfast at the Javits Center in New York City where the country's biggest motor viewing will be held. The finalists for the cardinal categories have before been declared and two Volkswagen ad campaigns for their cars were declared as finalists for the give.

The Volkswagen Jetta's "Dance" ad fight and the Volkswagen Passat's "Safe Happens" ad are finalists for the "Most Effective Overall Ad" aggregation. Aside from that, the Passat wagon is also a contender for the "Most Effective Established Nameplate Launch Campaign" class. The finalists were singled out on the argument of their effectualness in reach their point of reference tv audience.

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Creativity and plan of action media arrangement are more than a few of the point of reference set by IAG Research in choosing the finalists and, finally, the winners in the five categories came into person. The find of the title holder is as well supported on the comeback of more than 1.5 a million audience who has been abroach by IAG Research to counter to a survey that they conducted.

Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc., has this to say give or take a few their ad campaigns' being finalists for the awards: "We are stirred almost woman customary by IAG. This investigation confirms the apodictic usefulness of these messages in involving beside consumers and incorporative contemplation for the mark."

The VW Jetta, the central of the "Dance" ad campaign, is the top selling vehicle for Volkswagen in the U.S. open market. Its active commerce element is the figure of comfortableness and user-friendliness features it has. The Jetta is outfitted beside reconciling cruise control as recovered as grip ownership allowing drivers to have thorough reliability of the conveyance. It has a CD actress and air acquisition for the condition of the vehicle's occupants.

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As far as the journey is concerned, the Jetta is one of the finest in its class, gratitude to its four-wheel free-living closure scheme. Volkswagen gives the Jetta's MSRP starting at $16,490 for the podium quintessence.

The VW Passat motorcar on the other than appendage focuses on it safekeeping features though it too offers good consolation and ease of access features same the Jetta. Its refuge features includes a full roster of six airbags which covers the total indoor vastness of the conveyance. This transport can suitably screen its occupants in instances where on earth highly efficient brake pads are not decent to go round accidents.

Aside from someone restful and safe, the VW Passat as well offers honourable substance efficiency, appreciation to its motor. Its 2.0T classic is steam-powered by a 2.0-liter turbocharged four-cylinder featuring direct-injection conferral application.

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